Does bleach weaken your enamel? Does it really make your teeth more sensitive? Do you do Zoom or Britesmile? We answer these and over a dozen more frequently asked questions on tooth whitening.
15 Minute Custom Tray Home Whitening is the safest and most affordable option.
15 Minute whitening fits into your busy schedule: Wake up, put in the
gel, shower, take the trays out, and then brush your teeth. Almost no
additional time to your schedule. The long term results of home
whitening are indisputably better than one hour whitening alone, not to
mention less expensive and less sensitive.
OC Register reports on tooth whitening kiosks at the mall. Customers sit in a chair while a technician (NOT a licensed dentist or hygienist) applies whitening gel and shines a light in their mouths. While other states have shut these operations down, in California, they are reportedly being allowed to conduct business. Here's our response to this latest retail trend.
Lipitor, Zocor, Nexium, Plavix, Celebrex, Fosamax, Singulair, and Prevacid...all of these top selling drugs have sold for billions of dollars, thanks to direct to consumer marketing. Dental manufacturers, seeking pharmaceutical company profits, have begun to market direct to you, also. We examine the pros and cons of direct to patient marketing in dentistry, and the specific claims of popular dental brands: Zoom, Invisalign, Damon and Cerinate.
Articles 
Does bleach weaken your enamel? Does it really make your teeth more sensitive? Do you do Zoom or Britesmile? We answer these and over a dozen more frequently asked questions on tooth whitening.
15 Minute Custom Tray Home Whitening is the safest and most affordable option.
15 Minute whitening fits into your busy schedule: Wake up, put in the
gel, shower, take the trays out, and then brush your teeth. Almost no
additional time to your schedule. The long term results of home
whitening are indisputably better than one hour whitening alone, not to
mention less expensive and less sensitive.
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