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Whitening

Teeth Whitening - the FAQs About Bleaching

Image Does bleach weaken your enamel?  Does it really make your teeth more sensitive?  Do you do Zoom or Britesmile?  We answer these and over a dozen more frequently asked questions on tooth whitening.

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15 Minute Whitening

15 minute Whitening15 Minute Custom Tray Home Whitening is the safest and most affordable option.  15 Minute whitening fits into your busy schedule: Wake up, put in the gel, shower, take the trays out, and then brush your teeth.  Almost no additional time to your schedule.  The long term results of home whitening are indisputably better than one hour whitening alone, not to mention less expensive and less sensitive.

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Zoom Whitening: An Open Letter to Groupon

While entertaining to read, The SoCalSmiles offer is factually incorrect. Zoom works primarily by dehydrating teeth with a combination of forcing the mouth open for forty minutes, and a high power halogen light...not a laser as the text describes. Because the effect is mostly from dehydration, it is mostly gone within 24 hours without using more conventional home whitening trays as a follow up.  (teeth rehydrate once you close your mouth and leave the chair)

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Why we don't use ZOOM Lights for Teeth Whitening

We get the occasional request for Zoom whitening from Discus Dental.  Xoom (and it's corporate cousin, Britesmile) is a trademark of Discus Dental, recently acquired by Philips, the owner of the Sonicare brand.  Because of their extraordinary marketing expense, Zoom has been a tremendous commercial success, reaching household name recognition.  Our office does not use Zoom lights.  Here's why:

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Tooth Whitening at the Mall?

OC Register reports on tooth whitening kiosks at the mall.  Customers sit in a chair while a technician (NOT a licensed dentist or hygienist) applies whitening gel and shines a light in their mouths.  While other states have shut these operations down, in California, they are reportedly being allowed to conduct business.  Here's our response to this latest retail trend.

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More Articles...

  • Direct to Consumer Dental Marketing: Pros and Cons
  • Painless (Photoshop) Whitening
  • Whitening: One on each side of a crown

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