the simple blog

Yesterday I spoke with a gentlemen who left his previous dentist.  From what I gathered, this doctor had all the highest tech gear imaginable: intraoral cameras, digital xrays, 3D patient educational videos.   When asked whether he liked it, my new patient said, "No, it just seemed too slick and salesman like.  I felt like I was at a car dealer."

Our office, because it's only four years old, has much more high tech gadgets than the dental office you may have grown up in.  Sure, we have digital xrays and cameras.  We also have high definition monitors for movies at the chair.  But at the end of the day, the fundamentals of dentistry haven't changed.  You still have to be open, honest, and fair with people.

A lot of dentists have purchased all the right gear for all the wrong reasons.  People are starting to wise up to the sell, sell, sell, high pressure techniques of large dental chains.  But when you get oversold on a car, you're just out money.  Dental procedures are almost always permanent and irreversible.  If you get oversold on dentistry, you can end up with lasting physical consequences.